We’re completely different, my lil’ brother Hector and I.
I’m referring to how we go about cooking meals when it’s one of us’ turn to whip something up in the kitchen. Now, if you’re selling your products with email I suggest you pay close attention to what I’m about to say.
I don’t usually like teaching in my emails yet today I’m feeling particularly generous ( plus I’m about to get into a late night gaming session so I’m in a damn good mood ).
So, the main difference between how Hector and I cook is how I typically leave the kitchen more or less as clean as it was when I started. And Hector tends to make a bit of a mess when he cooks ( which I usually have to clean up ).
Absolutely nothing wrong with making a bit of a mess.
Not all chefs are the same
However this does become a huge pain in the ass when you want to cook the next time, and you have no idea where anything is because you didn’t’ organise the ingredients when you’re done.
This is so much of a major gripe I actually have to re organise the ingredients to make sure I can find them when it’s my turn to set the kitchen on fir… I mean… when its my turn to prepare supper.
And so it is when it comes to email hooks and ideas.
Here’s what I mean
When you write an email using the “infotainment” model I bandy about with the fervor of an evangelist…
Every email typically has a “hook” or “core idea” behind it. This may be some random bullshit that happened to you or somebody you know and the key, is to make sure you keep a record of all the hooks you use.
All of them.
I don’t care whether you keep them on a notepad, or on an Evernote ( ugh, Evernote… disgusting )… or on a OneDrive document ( that’s more like it! ).
Don’t ever think a hook or an idea can only be used once then thrown away like an empty Dorritos packet. Your experiences can be reused as hooks for virtually all of your marketing promotions and content.
Whether it be on ye Olde Facebook, on Instacrap, on SnapTurd as videos, text posts or whatever you can think of.
I mean it.
Thats all for today.
If you want me to handle the dirty work behind your emails while making sure I keep a usable record of the hooks I come up with ( which you can request at anytime ), then contact me and let’s join forces. Just go enter your details on this page:
Or fire me an email over at:
and we’ll book a quick 30 minute Skype call to discuss your market and come up with a gameplan.
…till the next wave of madness… Vae Victis…
PS Though I do have to put in SOME disclosure here otherwise hector will cut my balls off.
Hector may leave a mess in the kitchen but I typically leave a mess in the rest of the house.
So I suppose we’re polar opposites…