What do Axl Rose and Barbara Streisand have in common?
Yes… I already know they’re famous… You don’t have to tell me that.
Guessed it yet?
Well, what they have in common, is…
Neither of them has a clue to how human psychology really works
Here’s what I mean.
Aside from Axl’s foolish attempts to hide his “Fat Axl” pictures from the interwebz… there was an even bigger fiasco.
Some years back Barbara tried suing a photographer in an epic $50 million dollar law suite. Because the guy took a single aerial photograph of her California mansion… and hosted it on a site along with 12 000 other photographs.
Dude didn’t mean any harm.
It was all part of a coastline preservation programme he was doing. The picture was to be used as evidence ( along with all the other pictures ) to get the government off it’s ass and do something about the eroding coastline.
Barbara wouldn’t take any of it. And she demanded the photo get taken down from the site before anyone got their hands on it.
But here’s the real kicker
Before she started the lawsuite, the picture had been downloaded a shocking, gut wrenching, heart stopping….
And two of those where by her own attourneys.
After she started the lawsuite, demand for the picture experienced a “disapointingly moderate” increase to…
OVER 420 000 PER MONTH!
What happened here is a real world demonstration of “the takeaway” in action.
By trying to get that picture taken down, Barbara only fanned the flames of demand for it.
And soon enough, that demand turned into a beast she couldn’t tame.
And the same goes for Axl Rose. The more he tries to get Google to take down that “Fat Axl” pic of his…the more it’s going to circulate.
For some reason…
People crave something they can’t ( or aren’t supposed to ) have
This little psychological salesmanship trick has been used to great effect in some of the greatest sales letters and marketing strategies of all time.
And with the proper implementation, you can use it too to put your sales on industrial grade steroids. If you need my help using the takeaway to put your customers into an uncontrolable frenzy of desire…literally zerg rushing to buy your product, then get your ass over to http://jaymakoni.com/work-with-me and let’s go full blown Streisand on your customers!