I had a conversation the other day with Jitu, my artist friend trying to start his freelance hustle.
The main topic of discussion was how he was supposed to price himself in a proffesion where all the customers feel like stingy cheapskates. Considering I’m friends with several other artists who make enough to fatten their purses every month I decided to snoop around Jitu’s competition and prove he can charge an arm and a leg for his artistic scribbles without looking like a total ripoff.
It wasn’t too hard. His competition is everywhere…
In fact, I came across a few online freelancing artists who where charging even more than an arm and a leg. The fact that some of them even demanded you sell them your soul, spouse and first born child too as payment on top of a huge sum of money shows it’s not about whose charging the lowest prices in the market.
Instead it’s about whose positioning themselves to earn what they believe they’re worth.
Artists who believe their art is worth peanuts get paid peanuts. While artists on the same skill level yet they believe their art is worth taking out a bank loan for get what they feel they’re worth.
Moral of my little tale?
How much you charge for your services is more about how you position yourself than anything else. You’d be surprised what some people are willing to pay to get what they want. Especially if you just aim for those prospects actually willing to pay you what you think you’re worth.
Whether you’re the most expensive in your market, or the (justifiably) cheapest.
And if you want my help positioning your products then you should join forces with me right now. Contact me and tell me a bit about your product and your market in a quick skype call.
Just drop your details at the end of this page:
Or you can skip that page and send me an email directly over at:
Till the next wave of madness…