Sometimes, you just have to say no.
I’ll explain why in a moment…
What I’m about to tell you, is a mistake so deadly it’ll earn you the eternal scorn of your customers. NOT your potential buyers, but your CURRENT customers.
Here’s what happened:
I just watched a car go up in flames. Looked like the wiring done by the workshop was shit. Short-circuited and set the plastic parts on fire.
To be honest…I’m not even surprised by this.
Damn workshop has been taking on so many jobs, you can’t even find a spot to park when you go there. There are wrecks everywhere. These guys are half assing their way through their work to keep up with the demand!
And the result?
They fucked up the repairs for our car three times in a row.
And the fourth literally burnt it!
Now, when you’re taking on so many clients you’re half assing through your work to try an’ keep up with the demand, there’s something wrong with how you’re doing business.
Think about it for a sec.
If you honestly can’t deliver the goods at an acceptable quality, then why are you making your customer pay you in the first place? You might as well do ’em a favour and let them buy from your competitor. Pretty sure they’re getting better service there.
But you’re not gonna let THAT happen, now, are you?
That’s not how we roll.
Make sure you’re delivering 150% of your all every time. Even if it means turning down potential customers to make sure you’re kickin’ ass for your current ones.
And if your customer absolutely WANTS to work with you?
Put em in line 😉
If someone absolutely wants YOU to work with him, he’ll wait. Trust me. I’m a doctor ( not ) .
Simple solution. Less shit work delivered. More quality customers kept.
But remember, it takes some serious positioning to make yourself valuable enough to wait for.
You gotta show up in their lives regularly and remind them why you’re worth the wait.
Why it has to be you they must work with.
Why it has to be YOU they choose to part their money with.
And to pull that off with any sense of regularity, you’re gonna need high powered emails packing the force of a jack-hammer in each word. Just like the ones I write for my clients. You can contact me right now at jaymakoni.com/write-my-emails and we can get crackin’ to crank some killer emails for you!
PS- I never take more than 3 clients at a time…ever!
Simple, really. I’m not going to spread myself too thin. Last thing I’d want is to write shit copy for my clients.
Bad move I tell ya.
So I suggest you mosey on over to jaymakoni.com/write-my-emails now to book a consultation call with me.