One of the 14 and a half undeniable truths of email, is:
How it’s all too easy to fall into the trap of simply not sending anything to your list, because you don’t know how to start.
But what if it’s not that you don’t know how to start…
But instead it’s more of you not wanting to say anything because in the end, you don’t want your sales message to be ignored?
What if… the main roadblock stopping you from sending that email is because you have no clue if your email will even be read past the first few lines?
Leaving you with an email promo nobody is going to read… and few bucks in your wallet because we all know sending emails is not cheap.
Now, what if I told you starting your email was much like how two strangers who like the same soccer team… but have NEVER spoken before.
For example, on Saturday mroing while trying to buy some breakfast at the local department store… I found myself standing next to a dude wearing a shirt for a soccer team I’d never heard of.
Though considering I hate soccer I couldn’t be bothered to care less what he was wearing.
Then out of nowhere some other dude just showed up and said:
“‘Sup man, don’t mind me… I’m just a fellow fan… but seriously though… what the fuck was the team thinking last night!?”
… and before you know it these two strangers became the best of friends.
Like, seriously… they started talking as if they grew up together and I think it was almost ten minutes before they finally introduced each other.
Now if you look closely, you’ll find that the key to writing powerful emails lies in that conversation between these two random soccer fans ( as much as I hate the sport. Which I do ).
An email, unlike most other forms of marketing is far more personal and more casual.
End result is that simply starting from a very common point with the reader lets you jump a few hoops…
And instantly gets you into the familiar zone with them.
This is key when you’re trying to get the reader to trust you before you ask them to read further down your sales message, and ask for the order.
A common ground between you and your reader gives you an almost unfair advantage in your emails… practically catapulting you from “marketer” to “drinking buddy” faster than everyone is going to forget about the impeachment talks.
Till the next wave of madness…