My big sister runs a rather popular Instagram page with a following so large she could populate a small city with it.
Problem is, she’s been having a bit of a hard time milking that Instagram page for it’s cash.
Here’s the scoop. Big sis has been trying to set up the page as an advertising platform for interested service providers in the weddings space.
As it stands, she’s offering ad space at a discounted rate to build a portfolion of data, results and case studies ( she’s smart I tell ya ! )
She hasn’t has that much trouble generating leads for her platform. It’s in closing the deal, where she seems to be ramming into a roadblock.
Just recently one of the prospects she was negotiating an advertising deal with gave her an interesting objection.
But why are you so cheap?
See what happened there?
Perfect example of a sceptical customer who thinks the deal is too good to be true. She was probably expecting a catch in the deal. Or a few hidden terms in the contract.
You know what the sad part is?
This objection is far more common than you think.
If you have a great product your prospect clearly know is valuable… then it’s going to be hard for them to accept it having a low price without a good reason.
Your customers ain’t idiots.
They’ve spent their lives hearing horror stories of poor bastard getting ripped off after thinking he got a good deal.
After hearing all those, the last thing they’d want is to fall for the same scam themselves.
That’s all for today.
Till the next wave of madness.
PS Yes, I did give her some advice on how to handle this objection. I’m actually about to follow up on her to see how it went.
And, if you want me to use the same strategy to beat the “You’re too cheap” objection to your sales, then let’s set down for a strategy session. And see how we can put your copy on steroids.
Hit me up over at:
Or email me at:
jaymakoni [at] outlook.com
and let’s schedule a skype call.