Did you know… the killer “virgin blunder” I used to make with the ladies… is the same mistake businesses make which cost them a small fortune in potential sales each and every day?
It’s true. All of it. Look…
I’ll come clean and admit, I used to be a real bonehead when it came to the ladies.
Here’s the scoop:
It all happened one fine Saturday afternoon at a bus stop. I’d just got out of a taxi and spied with my four eyes a nice, young looking woman who looked like she was waiting for someone.
I walked up to her, and introduced myself.
We got into about 10 minutes of so of ( honestly speaking ) useless and phony small talk.
We eventually got to the point where she was clearly fed up with the time wasting dilly dally, and she put me in a position where I had to man the fuck up.
How did she do that?
She looked me in the eye…
And asked me in a firm tone:
“Okay, look… what do you want from me?”
…. and in all honest truth, I couldn’t answer that.
I had no idea what the hell it is wanted from her.
I had no clue if I just wanted hang out with her as a friend… or if I wanted to take her on a date… or if I wanted to have a fling with her.
The answer I ended up giving her was some of the most “wishy washy” crap I’d ever said… and even she just told me leave her alone in a pitiful tone.
From that day on I realised, I had to know what the hell it is I want from a woman before even saying hi to her.
Because it is that final end goal, which forms the golden thread every word I say shall follow.
And so it is with email.
If you have no clue what the hell your email wants from your subscriber before you even begin, you’re going to end up with a confusing mess which not only doesn’t make a sale….
But also leaves your subscribers wondering what the hell it is you want from them.
One golden thread which guides the core message of your email towards the ultimate prize:
… Till the next wave of madnes…