I have a confession to make. A confession which’ll increase your efficiency if you’re in a “creative” field. Such as graphic design, web design, fashion design, writing, art et cetera…
Despite labelling myself a “copywriter” and trying to use that title to get laid several times ( it works, by the way ) I had an enlightenment.
Like a solid gold brick falling from the sky onto my head I suddenly realised how…
I don’t really do that much writing
In fact most of the time I’m “on the job” I’m actually brainstorming my next big idea, but not writing anything. Anytime you see me on my keyboard is simply my finger vomiting whatever’s on my mind before I forget it.
I can safely say the ratio of writing and thinking is skewed along the lines of:
20% writing / 75% thinking.
Don’t ask me where the other five percent is. I wouldn’t know even if you pointed a gun in my face and forced me to talk…
Anyways, this ratio is important to me. Because I cannot “create” copy while I’m writing. Maybe some writers can. But I can’t.
I cannot draw or write while trying to create at the same time. There is a time for both of those activities but I never let them take place at once.
What I do is, I spend at least five ( at most ten ) days carrying out my proprietary research method on your market and your product. I then take all the info I have, chuck in into my head and blend the ideas in my head while I do something else.
This technically allows me to be always brainstorming my next big idea while I’m not seated on my desk.
I could be anywhere. I could hanging with my best friends, driving my nephew home or chatting up an attracting young lady I just met into meeting with me on the weekend for a session of coitus ( google it ).
And while I’m doing all that my mind is working in the background creating the new copy.
Crafting my next big idea.
Stitching together my next epic block of copy.
So when I finally sit on my keyboard, I just write what my mind has cooked up. Empty my head, and begin the process again. I have set times where I sit down to write and clear my mind each day ( even on the weekends ) and this keep me from staring at a blank page in a bad case of writer’s block.
Does it work?
And you can use this system too if you’re in the creative industry. Give it a go and let me know how it works out for you in the comments below. And, if you have a friend in the creative industry share this post with them. You’d be showing them how cool you are and doing them a huge favor.
And you can “recruit” my insanely creative mind to craft your next killer sales letter/ landing page or ad. Hit me up here…
… and let the copywriting madness begin.
Till the next wave of madness: