Today I’m going to reveal a powerful mental hack you can exploit in your funnels. And that says a lot considering how much I fucking hate the word “hack”…
Anyways, here’s the scoop. Went shopping yesterday during rush hour and found myself having to pick between several 8 person long checkout lines. Being the impatient bastard I am I took the time to pick the shortest line I could see, which happened to have only 2 people in it.
Now, here’s where my story gets weird.
You had people standing at the end of 8 person long lines and they could clearly see this almost empty line right in front of them. No matter how you think of it the logical thing to do in their shoes would have been to switch to the shortest line. Yet they didn’t. They stuck to their long ass lines. Why?
It’s a little psychological thingy called “consistency”. Apparently people tend to stick to whatever decision they made so as to remain as consistent as possible. This makes it easier for the brain because it doesn’t have to make any new decisions. Once it’s on the “yes train” it’s pretty easy to exploit.
This trick is why McDonald’s and KFC are so anal about asking you if you’d like fries and a drink with your order.
Even if you specified that you only want what your original order ( for example, one burger ). Exploiting this mental loophole lets these fast food empires double or even triple the value of your order because they know most of you are going to say yes.
Heck, a friend on mine almost ended paying $8 for a $1.50 order because he got on the yes train! He had to cancel his order in the last minute…
So, try to think about how you can use this psychological loophole in your sales process to up your profits.
And, if you’d like my help brainstorming an implementation strategy for this mental glitch in the human brain for your own funnels, then hit me up and lets schedule a free 25 minute consultation call so we can brainstorm some ideas.
Think you can handle my madness?
Fire me an email over at:
[email protected] dot com
Or drop your details off over at:
And I’ll get back to you. We’ll schedule a time where we can discuss your business over Skype or a Facebook Call ( Whatever floats your boat ).
Till the next wave of madness…
PS This is one of Joe Sugarman’s 31 marketing triggers. I’d suggest picking up a copy of his book “marketing triggers” if you want an entertaining read.