I just watched in interesting documentary on movies. And I’m damn sure you’re gonna agree with me when I say this:
“CG” ( computer generated graphics ) have not ruined movies.
It’s quite the opposite. I think they’ve made movies better.
The only reason people complain about CG is because the movies where so bad, the viewers weren’t engaged enough to ignore the special effects.
Think I’m lying? Look at any Michael Bay’s recent films and tell I’m wrong.
It’s utterly mind boggling just how much CG is actually used in some of the greatest movies ever made, without any of us noticing. movies such as:
- Forest Gump
- Jurassic Park ( the original, not the remake )
We where so engaged, we barely paid attention to the effects ( well, maybe in Jurrasic Park there’s a mild exception ). We cared more about the story!
And guess what… it’s the same thing when it comes to copy!
Have you ever seen how a prospect reacts to a standard ad?
The reaction is usually either one of these:
- Your prospect is interested and wants to learn more or to buy
- Your prospect ignores the ad, or complains about it…and skips it
Now, this could be the same prospect. Being shown two separate ads. For the same product.
The only difference is, your prospect is only going to be genuinely interested in the product if she can see past the ad. And is so genuinely engaged, she doesn’t care if what she’s looking at is an ad…
If the ad, or the ad copy draws attention to itself, and draws the prospect away from her engaged haze, it’s gonna flip her “ad alarm”.
Oh, and if you’re looking to grasp your prospect’s full attention with tight, ball gripping copy, then let me lend you my strength ( always wanted to use that line ) over at: http://jaymakoni.com/work-with-me.