People are real anal about privacy online.
One of the biggest signs of trust on a website is whether your site has an SSL certificate. If you do, your site visitors know their information is securely encrypted because of the little “https” in the address bar.
In fact, simply seeing that small “https” in their address bar instead of the usual “http” was enough to boost the opt-ins for one of Russel Brunson’s split tests by 29%!
Yes, you read that right. 29%.
And this isn’t the only difference. Web browsers go the extra mile to tell site visitors if they’re on secure site. For example…
Look at the address bar of your browser, see how your browser actually tells you that facebook is SSL secured? People want to see that shit. ( Opera gives you a small green padlock, and chrome goes so far as to say “secured” ).
And that’s just the tip of the ice berg. Soon, browsers are going to warn visitors if they’re NOT on a secure site ( imagine what that’ll do to your conversions! )
Problem is, SSL certificates used to cost $300 per year… PER SITE just to use.
This burnt a huge hole in the pockets of anyone who wanted to secure their sites for e-commerce and shit. However, the tides have turned.
A crowd funded organisation called “Let’s Encrypt” is now giving away free SSL certificates to whoever wants them. This is an absolute GODSEND ( and that says a lot coming from me ).
- With an SSL certificate people will know your site is extra secure. It gives you that additional hint of trust and authority.
- Google seems primed to start using SSL certificates as a ranking factor.
- Web browser will most likely start warning people if they’re on an unsecured connection and might offer to leave the site.
- Plus it’s so fucking cool seeing it on your own site.
So, do yourself a favor and Google around to see how you can secure your site.
If you’re hosted on Siteground they made it all one click affair from your admin panel ( trust me, the alternative is too complicated to fathom ). If you’re using any other host I’m afraid I can’t help you.
I’ve already done it for my site.
I now have an SSL certificate. Something I thought I’d have to fork out hundreds for.
And it was free.
So, get your sites encryped.
And get that extra hint of trust.
…till the next wave of madness… Vae Victis!
PS Okay, enough of me bragging about my new SSL certificate.
If you want kickass copy to sell your product or service, then get your ass over at:
And fill in your details. I’ll get back to you in jiffy.
Or you can email me at:
[email protected] DOT COM
And I’ll reach you.
PPS Oh yeah, want to check out the Let’s Encrypt guys? Go here:
Yes, I love using naked links. Deal with it.