There are two thing I want to say right now.
1- I can’t sleep. Seriously, it’s like 0045 Hrs here ( that’s 12:45 am for you 12 hour clock heathens ) and I just spent the past hour staring the roof in my bed. Decided to make the best of my time and write…
And, now… more importantly…
2 – Everyone thinks you’re trying to screw them over
Seriously though. Think about it for a second.
Everyone has their anti-Bullshit sensors on high alert.
Offered to pay for one of my distant cousin’s eyebrow piercings the other day. She was so shocked by the offer she asked me what she did to deserve the honor. Seriously!
We’d been chatting for almost a year on Whatsapp and at this point she was like a little sister to me… and she still wanted to know why I was being so generous.
Even your own family thinks there’s a hidden agenda to your generosity…
Well, it makes sense when you think about it.
There are stories of customers who’ve been roped into alleged “free” deals only to be ripped off big time later because of sleazy contracts and obligations they couldn’t see coming…
People who’ve been caught up in bizzare operations because they accepted a “free” gift from some organisation and now they’re stuck dealing with the “fine print” of a contract they never bothered reading.
Everyone is so skeptical if you’re going to offer a “free giveaway” just for no reason people are going to fly away from you faster that a group of flies escaping a can of air freshener. Honesty is in such short supply I’m not expecting to see it in the next 12 years…. when ripping customers off becomes the norm and conducting honest business with your customers is so old fashioned you’d be a lunatic for not giving it a shot… ( I’m kidding, hey! )
If you’re going to avoid your customer’s bullshit detectors be prepared to be 100% transparent with them.
Explain why there’s a free bonus.
Explain why there’s free lap dance from an exotic dancer with every purchase of your so called widget.
Explain why you’re offering your ( allegedly $87 course ) free as an opt in gift.
For some reason we’ve evolved an anti bullshit radar so powerful it’d be pointless to try beating it. Expect the worst skeptism for anything you’re going to try and be honest about what you’re doing.
Does it suck?
Yes. It does. Big time.
Deal with it.
Oh and for copy which penetrates your customer’s bullshit shield, contact me at:
And as for me, I’m going to try sleeping either on the floor… or on the couch ( hope the couch works… )
Good night… ?