And in a disturbing case of raw genius, a group of mad scientists are reading from the book of Frankenstein, by using turtle corpses to preserve the species.
Now, I know what you’re thinkin…
Here’s the scoop, to put this into context.
There’ve been some epic mass deaths to one of the world’s major turtle populations. And the dead turtles keep beaching on the same spot.
So, to find out the cause of all these deaths, a group of smart guys in lab coats are fitting the hollowed out cadavers of these sea creatures with GPS trackers. After going all Frankenstein on the corpses, they toss them into the cold, cruel sea and track where they go.
Hoping to find the where mysterious turtle killer is hiding.
Essentially, they’re using the dead to save the living.
But here’s the real kicker…
This same “Mad scientist” strategy has been used to craft the most devastatingly effective sales letters, email campaigns of all time.
Every time an ad flopped, it wasn’t thrown away.
it’s battered corpse was dragged to the copywriting lab, kicking and screaming
The mad copywriters of old would dissect the ads and find out why they didn’t work. And what they could’ve improved.
Strapped onto the operating table, the ad was scrutinised. Each possible reason for not working found and noted.
Each mistake ironed out.
Each strength intensified.
The ad is made bigger, better, faster… stronger…
Until they had a winning “monster” of an ad. Packing enough potency to move their customers to action in droves!
Anyways, if you’d like to team up with me and craft your next winning ad in my mad copywriting laboratory, hop on over to http://jaymakoni.com/work-with-me.