Back in 2008 Zimbabwe went through it’s infamous economic meltdown.
Let me describe it for you, in vivid terms.
Running water became a luxury.
We had 4 hour blackouts everyday… if we were lucky. The average was 6.
The price of a loaf of bread was always double what it was the previous day thanks to hyperinflation.
And all the rumors of us carrying a brick of bank notes to buy basic commodities are not only true. They’re understatements.
So, back then when electricity was being a real pain… mom and dad bought a generator.
I’ll be the first to say that when a 15 year old knows how to connect and turn a generator on all by himself… It’s a sign of how much he’s adapted to having no power. Lucky for me though…
That job was reserved for mom.
She knew how to separate the “government” electricity from the “generator” electricity, so we didn’t end up burning our appliances in a puff of smoke by overloading them.
Over time I picked up how the mom wired all the shit up and I could do it myself.
But that was in my hometown of Chegutu.
When I moved back to Harare to stay with my big brothers, the way they wired up their generator was different.
In fact, every household I went to had a different way of powering their stuff with their generators. I had to learn this the hard way because I nearly turned off the wrong circuit breaker and burnt all the electrical stuff in the house.
My uncle stopped me right before disaster struck and then he showed me how we did it in Harare.
This was an interesting lesson for me.
What I came to figure out, is that even though some things work the same on the surface, the details are usually different enough to warrant treating them as completely different entities.
Just like how a sales message is presented.
Just like how a funnel will work in one market yet it will totally bomb in another, which is something I learned from Everte Farnell on Ye Olde Facebook this mroing.
The basic buyer psychology will NEVER change.
At the end of the day we are all hairless apes. And if that statement offends you then send an email to [email protected] dot com and attach a high resolution image detailing exactly where on your feels I offended you.
So I’ll know to meant it next time.
I don’t have room for people without a sense of humor.
Moving on though, buyer psychology does NOT change… but the minor details are different for each market.
What worked for one market will probably bomb big time for another.
That’s why I’m so anal about research.
Can’t guess this shit.
But, If you want me to do some sleuthing for your market and research what makes them buy… then jump on a quick strategy session with me.
Go fill your details here and we can book a slot for a skype call. I may or may not wear a cowbow hat during the call depending on the day.
…Till the next wave of madness…. Vae Victis
“On with the show”