Damn! I’m still laughing my ass off at this crazy picture I came across on this funny image/meme site.
There was a collection of pictures hilariously titled ” 10 People who shall be forever single “. And number seven was this pathetic looking guy standing next to a table covered in Axe bodyspray cans.
And here’s where it gets interesting…
This dude just stood there next to the table while looking at the camera with a facial expression which just spelled, “C’mon ladies. I know you want this”.
Look, I may be a bit of a sarcastic troll at times but I just can’t make some of this shit up. Moving on:
Here’s why I’m sharing this with you…
Some years back when I was younger there was this infamous ad campaign by Axe where this average joe just prayed the stuff… and women started stampede towards him with the look of raw lust in their eyes.
This ad sold the “myth” and “aura” of Axe as the “ladies’ man’s deodorant” so well the poor bastard I was laughing at a few paragraphs back actually thought the deodorant is what enticed the ladies ( what an idiot ). Why did he think this? Because…
He was amazed by the sheer aura and identity the deodorant represented.
And somehow he fooled himself into stocking a year’s worth of deodorant hoping he would get hounded by a legion of sex starved women.
Moral of this story?
Try to find out what the “aura” and “legend” your product represents to your customer is. The need to associate themselves with this distinct image is a sales appeal easily exploited for massive damage!
This is why people will but products and never try them out. Simple having the product makes them feel superior in some cases. Now:
Just promise me you’ll use this sales appeal for good and not bad. Am I clear?
I knew I could count on you to resist the powah of the Dark Side ( and if you prefer the Sith there’s something wrong with you ).
And in closing, if you want me to carry out some deep and intensive market research on your customer base and current email list to find out how your product can be positioned for massive “aura points” in their eyes, letting you exploit their need to associate themselves with your product… then hit me up over at:
Or just fire me an email over at:
[email protected] dot com
…Till the next wave of madness… Vae Victis…