So… Samurai Jack is back on TV.
And I’m super excited about it.
What? Never heard of it? Well, here’s the scoop.
Samurai Jack was an epic cartoon I used to watch as a kid about a samurai who got sent into the future by an “unspeakable evil”.
Epic shit considering it was made for kids, not adults.
Now, in one of the episodes Jack heard a voice calling out to him from a volcano as he was walking by and as soon as he arrived at the volcano he came across a cave. He entered the cave and found himself in a non-stop maze of deathtraps and challenges which pushed him to his physical limit.
Seriously, there where skeletons of those who failed the challenge everywhere he looked!
So, when he got to the end of the maze lo behold! A giant was waiting for him. The giant then explained that he’s been waiting in his cave for a warrior strong enough to survive his traps.
Because any warrior who could go through the maze in one piece was clearly what he described as:
” A worthy opponent. “
The giant was clearly not interested in wasting his energy on weak opponents who wouldn’t last 30 seconds against him.
And, for the most part it’s the same thing when it comes to your prospects.
Your ads have to be designed and written to target only your “worthy prospects”.
Why? Because by doing that you won’t be wasting your ad spend and time trying to sell to uninterested prospects if your ad filters them out on your behalf.
That way, only the prospects who can survive your ad’s precise targeting can proceed to the next phase of your funnel.
And, if you want hyper targeted copy which will only appeal to your hottest, most interested leads while saving you ad spend dollars by avoiding unnecessary traffic, then hit me up over at:
or fire me an email over at:
[email protected] dot com
And let’s start crafting that perfect ad for your business.
…till the next wave of madness…