Did you know… when it comes to your personal brand you have more in common with the Royal family than you think?
It’s not everyday I ever find myself commenting on the Royal family.
Actually scratch that… I never comment on the Royal family.
Unfortunately these days I can’t seem to go more than ten minutes without some headline for a news article telling me that someone in the Royal family came to Africa… or that the queen hate one of her kids…
Or that one of the princes was buds with that fellow who clearly did not kill himself ( because we all know he didn’t )… and as you might have guessed… I ignore most of these…
However yesterday in the mroing an articled jumped up and bit me!
In the article it’s reported that roughly two decades ago an old documentary on the Royal family was outright banned by the queen!
I’ll get to that in a sec but first, let me tell you what happened in a small scene from the documentary.
In the scene, one of the princes ( don’t ask me his name… they’re all “William” far as I’m concerned because I can’t tell the difference ) walked into a shop with the, then young queen.
The queen then pulled out some money from her purse and bought the prince ( whose name I don’t care about ) some candy….
And in that moment a huge smile erupted on her face as she watched the prince ( whom I won’t bother naming ) enjoying the treat… all before they returned home to the palace.
So, what’s wrong with this picture?
Why was this particular scene so bad it led to the whole documentary being banned?
Well the answer to this question… is the exact same thing which will lead you to growing, and owning a powerful brand around your business.
What do I mean?
You see, thing is general knowledge dictates that the queen never carries her own money on her.
Yet this documentary showed her buying candy with her own money.
This documentary risked “badly damaging” the “image” of the royal family by going against the impression the family has spent generations building. Furthermore…
The documentary also humanised the royal family to the point where it “killed the mysterious magic” behind the monarchs.
… definitely something the queen wouldn’t want.
And so it is with you and your brand.
Take it like this:
Every piece of content you put out… every email you send… and every promo you run…
Has to have some form of congruency with your overall, long term brand goals.
This consistency in your image and messaging is important.
Because people trust consistency.
If they know you’re going to hold your ground and be who you are, and maintain your values on a consistent basis, it just makes you more respectable and trustworthy ( and this extends to your products ).
Plus… just like how the queen did not want to “overly humanise” the Royal Family, neither should you.
I know humanising your brand to an extent is important to help build that bond with your customers…
But they also need to believe… to an extent that you have “super powers”, as John Alanis calls them… to help you “keep the magic” behind your attractive character, helping maintain that sense of “mystery” behind you.
Afterall, this just makes you a more powerful… and mysterious figure in their eyes.
A mystery, which draws the customers in to buy from you.
Bottom line is this:
Protect thyne brand, especially in thyne content and emails to create customers who trust you.
Maintain the sense of mystery behind yourself to attract customers and followers to your cause.
…. Watch over your brand and messaging like the Queen.
… and no I won’t look up the prince’s name… whoever that is.
I have better things to do.
… till the next wave of madness… Vae Vicits