Today I’m gonna growl about a problem facing lots of people. Inside AND out of business.
And that, is “complacency” ( I searched for a simpler word, I swear ).
You see, it’s amazing how after you get “good” at something, you start letting yourself go. Happens all the time.
Even in business this applies…
Like a phantom, in the middle of the night, complacency creeps up on your business and stabs it in the back when you’re least expecting it. Taking your all your effort and flushing it down the shitter.
Years spent mastering a market, learning it’s beliefs, fears and buying motivators. All put to waste because you forgot one crucial fact.
Markets are always evolving
You can’t deny it. You can’t fight it.
The way your market changes, warps and mutates over time is like a great wind. You can waste your time wishing for it to blow in your favor. But you’re far better off just setting a better sail and going with the flow. ( Yes, I totally swiped that from Jim Rohn )
Anyways, this is a bigger problem than you think.
Sounds far fetched to you? Well, just because you have a “runaway hit” of a product and sales letter doesn’t mean they’re going to be hot forever. Sooner or later you’re gonna have to tweak a few things to keep up with the times. Even the greatest winners wear out.
After all, market research never ends.
It just gets smarter.
More efficient, and more accurate.
In a nutshell, you gotta know your market full well and keep prepped for the incoming tide of change. It’s only a matter of time before you’re swaying in it’s wake.
Anyways, for kickass copy in touch with the current trends in your market, go here: