Even if you’re a king sometimes you have to get your royal ass off your high horse and take a leisurely waltz through your kingdom. Why do I say this?
Well, a few days back I watched this new movie called ” Kingsglaive-Final Fantasy XV “. In a key scene, Regis, king of Insomnia agreed to sign a peace treaty with the Kingdom of Niff to end the long standing war and bloodshed which tore their shared continent to shreds.
The people of Insomnia didn’t take the news of the “surrender” too well and began protesting day in and day out on the king’s doorstep. Who would, after losing their brothers, sons and daughters in a war which is ending because of surrender. One of the Regis’ councillors was giving him a report on the current state of the kingdom and told him that:
“The people are okay with the treaty”.
Regis calmly replied:
” If you yourself don’t know their words, how can you claim to know their hearts? “.
What Regis told his advisor not only applies for when you’re ruling a kingdom, but also when you have a product or service you’re selling to your market. Honest truth is, if you don’t take the time to actually know who your customer is you’re essentially flying blind in the sales game.
The only way to craft a truly compelling sales message for your prospects to “know their hearts”, as Regis said. That means understanding their pain, their sorrow, the problems which embarrass them so much they wouldn’t share them for a million bucks.
And the only way to do that, is to get off your ass off your high horse and start getting to know your prospect’s words.
And before I wrap this post up, time for a shameless pitch…I’ve come up with a deep research workflow which makes sure if I’m going to research your customers, I’ll know enough about them to pass as their sibling or childhood friend. You could say I’ll be stalking your customers but that treatment is reserved for the ladies ( okay, just kidding about the stalking part ).
Anyways, if you want me to stalk your idea customer to know what’s in her heart, then hit me up over at:
Or just fire me an email at:
Jay[@]jaymakoni.com ( Just remove the brackets, I put them there to stop spam bots )
Till the next wave of madness…