Last week Thursday at 9 am the UNTHINKABLE happened.
We had a power cut.
If you’ve lived in Zimbabwe long as I have, you’ll know the two essential facts about Zimbabwean electricity:
1- It’s so unreliable there was once a time where you could reasonably doubt its existence and nobody would call you crazy.
2- If you have an electrical fault in the grid you’re fucked.
Back when the Zimbabwean economy was shittier than the shit bucket it is now… We’d gotten so used to daily black outs there where even times when we’d spend more hours of the day without power… than WITH power.
However as of late we haven’t had THAT many blackouts in my area.
Everytime the power was cut was almost always because of a local fault. So when the power cut on Thursday I just assumed it was another fault.
The rumors of the power utility guys fixing the fault further reinforced my ( completely false and retarded in hind site ) belief.
When the sun set and the power hadn’t come back I realised we had no candles. I was left with only two choices. It was either I spend the rest of the night in total darkness… or I walk in the unlit streets to the department store to buy a pack of candles.
Now, I’m being real optimistic when I say the road to the department story at night is an infamous mugging area.
My neighbors rarely go a week without hearing some poor lady having her handbag or cellphone stolen from her at knife point. So you can imagine how positively SCARED I was walking through what I call “mugger’s lane”.
That being said…I had to do it.
It was either I got those candles… or I got mugged and murdered trying.
Reasonable options far as I’m concerned.
And to make sure I RAN like a coward the whole way I played a special mix tape of sounds through my earbuds which consisted of:
A serial killer saying “I’ll kill you” over and over again
Dogs chasing me
… trust me, this unique mixtape is enough to get anybody’s heat racing.
So, soon as I got to the department store and bought the candles… THE LIGHTS HAD TO COME BACK just after I paid for them.
Rendering all my effort moot.
Well, this ironic story of blunt, idiotic and near suicidal courage has a moral behind it.
You see the reason I decided to go buy those candles at that particular department store was because I always saw the candles in the store when I went shopping.
However 99% of the time I did NOT need them.
In fact I never even looked at the candles twice when I shopped. All I knew was that they where there if I ever needed them. And guess what, now I did and I finally bought the candles.
Even though it turns out I didn’t really need them and now they lie unused in my drawer.
This is the same this that happens when you email your list daily. Most of the time they won’t be ready to buy from you. Some of them won’t even think they need your offer.
But they’ll keep seeing your offer in your emails and that offer will stay on top of their mind.
When they finally decide it’s time to buy YOU are going to be the first person they think about.
It’s either that or they’ll splonk their moolah on whoever can get a solution in front of them as soon as possible. Better to make sure you get in front of them as often as you reasonably can so you can catch them when they switch from:
“I don’t need this” mode.. to:
“Shut up and take my money” mode.
If you want emails that keep your offer in front of your list so when they need your solution you’re the first person who comes to mind… then go book your complementary 30 minute Skype Consultation Call over here:
And I’ll get back to you ASAP.
Till the next wave of madness… Vae Victis
“On with the show”