Decided to try something new for a change today.
So I took a long coming walk to my friend’s house. This is a long twenty minute walk through some of the more eye catching neighborhoods in my area… where the odds of getting mugged are slightly higher for some reason beyond me…
Now, As I was walking to my buddies’ place I came across a bunch of old car mechanics selling what I like to call “car engine snake oil”. Why? Because the stuff is NOT supposed to be in your car’s engine.
This isn’t even proper engine oil. It’s old compressor oil and that shit is corrosive as hell.
Heck, this stuff literally eats the crap out of your engine’s metallic components if you’re dumb enough to use it. Unfortunately some people just can’t get the fucking memo.
Roughly six years ago my grandfather used to pour the stuff into the engine of the car dad bought for him. Seemed liked a good idea at the time. The oil seemed like it “worked” and it was dirt cheap.
And then one day… the engine just seized up.
It never moved again. Ever.
This car engine snake oil doesn’t reveal its true colors instantly. Instead it slowly destroys your engine over time. And it is THIS, that forces your engine to suddenly croak and die in the middle of the road.
Scary shit ain’t it?
And it’s even scarier when you think about all this in terms of email.
Here’s the thing.
Certain “negative stats” about your email lists and engagement may seem harmless at first. But over time the damage starts building up into a Godzilla sized monster threatening to topple your email list and knock it down.
First you’ll notice your engagement going down.
Your email won’t be getting opened as much. Next thing you know deliverability will sink to rock bottom as ISPs just stop accepting your emails because they think you’re a Nigerian Prince email scammer ( If this offends you, do know I’m African. I can freely make fun of my continent. Like a boss ).
Why do the ISPs think this?
Because low engagement and shitty open rates mean only one thing:
Nobody wants your emails.
Easy as that. However unlike for a car engine email lists suffer a much slower death. You probably won’t really notice the decay of the list until it’s too late. Different from car engine which seems perfectly fine until it suddenly croaks on ya while you’re cruisin’ on the freeway.
Best way to prevent all this?
1- By making sure you give your list a good first impression when they first opt-in.
2- By going through list cleansing and maintenance to make sure your list healthy.
If you want to find out which of these is your best option to bring your list back to it’s full health, then book an email funnel shakedown session with me.
In the shakedown session I’ll go through your current email funnel and tell you exactly what you’re doing wrong and it’s negatively affecting your email promotions.
It’s all on the house.
Go book your slot here:
And I’ll get back to you ASAP.
Till the next wave of madness… Vae Victis…
“On with the show”