I just had a mini revelation…
Just now, big bro left the car parked with the fan running and emptied the juice in the battery. Damn thing wouldn’t start.
The boys and I had to come push him into the driveway and jump start the car.
Now, as I was pushing the car it didn’t feel that heavy to me. In fact… I didn’t even feel like I was doing anything at all!
I was so tempted to just stop pushing because I thought everyone else could feel how light the car was. And so they wouldn’t feel the difference if I cut myself some slack. But then I realised.
The only reason the car felt light to me was because everyone else was doing their part to reduce the load.
It’s the same when it comes to email marketing.
On it’s own… in most circumstances… a single email isn’t enough to move the prospect towards the sale. In certain circumstances, yes. It can move the customer towards a sale.
However, it’s only under special cases. Usually a single email can’t handle the weight of persuading a customer to buy.
But over time, the joined effort of all those emails in a campaign she receives nudges her closer and closer to closing the deal.
Until each email has done it’s part and indoctrinated her into your “customer cult”.
And it happens even faster the more regularly you email your list.
That’s part of the reason why autoresponder sequences are so powerful.
Oh, one more thing. If you want me to write your next autoresponder sequence, then hit me up at http://jaymakoni.com/write-my-emails.
PS- It’s not just emails which benefit from this type of thinking.
Direct mail campaigns have been based on “sequences” on sales letters sent to hot leads.
Until the lead has been exposed to the sales message, and given enough reasons to buy.