My dad keeps pet chickens.
No idea why he does it but I’ll admit they are awesome to keep around. No need to constantly feed them, their poop isn’t that bad to clean up plus they automatically go to their sleeping enclosure when the sun sets.
Now, speaking of feeding the chickens I kinda overdid it today.
Yes I know.
That was a dumb move
I’m an idiot…. You see:
Dad told me:
“the chickens don’t thank you for the food so give it to them in moderation”
Well guess what… I didn’t listen and ended up giving them a rather generous portion today.
Almost half the food is on the ground outside un-eaten ( If that’s not a word then I claim dibs ). What a waste.
Well I learned my lesson:
Give the chickens just enough to soothe their hunger, but not enough for them to leave left overs and ignore any other meals during the day.
And this is pretty much the same thing when it comes to emails.
In your emails you want to give your subscribers just enough to satisfy their hunger, but not enough for them to say “that was so much info I’m full for now”. Why?
Because that means if they want to fully satisfy their “hunger”…
They have to whip out their credit cards and give you their moolah
And to remind you of that write this down on a paper and stick it where you can see it everytime you write an email:
“Your list’s thanks you’s won’t put food on the table so give it free information in moderation and make them pay for the actionable good stuff”
-Ripping off his father, Derik Makoni
That’s all for today.
If you want me to craft an email strategy which will satisfy your email list’s hunger, while leaving them just hungry enough to give you their moolah then you should join forces with me.
Enter your details on the page below:
Or fire me an email over to:
[email protected] dot com
And I’ll get back to you.
… enjoy your Friday. As for me, I’m gonna don my “pathfinder hat” and play some Mass Effect Andromeda and find mankind a new home in a new galaxy 🙂
Till the next wave of madness… Vae Victis