Three days ago the hip hop legend Jay Z launched his new album.
And I don’t care.
I’m was never much of a Hip Hop fan so the whole ceremony just passed me by. What I did notice however was a rant by another rapper.
Some guy called “Yung Buck” from the past decade. Who the hell he is, I have no idea. Sounds familiar though
To be honest I had forgotten all about him. In fact up until I saw his social media rant if you’d mentioned his name around me, I would have seriously thought you where talking about a rare dish made out of a grilled young buck… with a salad on the side.
And by salad I mean steak.
And by steak I mean another buck…
So… this washed up rapper went on Instagram and he whined about how “Jay Z” stole the spotlight from his album launch.
He went on to tell Jay Z that he shouldn’t have launched on the same day as him because that ruined all effort he put into the album. And that Jay Z, being a such a top dog high profile figure in the industry should have let the small guy eat.
What a load of BS.
Here’s my take on all this.
It’s not Jay Z’s fault Yung Buck’s album flopped. Instead Yung Buck made a lethal mistake many internet marketers make during their launches.
This is a lesson I learnt a few weeks back on Ye Olde Facebook when Copywriting grand Pubah David Garfinkel asked what went into a successful launch. My good friend Andrew Milligan then pitched in, from his own experience that the key to a successful launch lies in the actual pre-launch preparations.
This includes both social media and email.
This is where Yung Buck got it wrong.
There was a massive build up before Jay Z’s album launch. And when the album finally came out it was like a long delayed orgasm which finally happened. The force was uncontrollable and people bought in droves.
As for Yung Buck nobody even knew he was still on the scene.
In fact, the fans who admitted that while they liked him… had no idea he was even working on an album. He could have been living the rest of his life as a Thai gigolo and they wouldn’t have noticed.
See the difference?
One artist built the anticipation for his launch months before the actual launch. The other artist showed up out of fucking nowhere and “hoped” everyone would notice his sudden and un-anounced return to a music scene that didn’t give two shits about him.
Same principle when it comes to internet marketing.
Double crucial when you’re doing all the preparations via email marketing. If you email your list daily then they’re going to know you exist. They’re going to know what’s up. They’re going to anticipate your launch credit cards in hand.
And when you finally do launch there will be a great disturbance in the force.
As if a large portion of your list orgasmed as they bought your product. And then they went silent after finally relieving the pressure.
If you did not get the Star Wars reference I snuck into this email I’m seriously worried for you.
That being said, if you’re planning a launch any time soon and you need an launch email funnel, then go fill your details in on the following page. We’ll have a quick Skype chat to see if we’re a good fit and take it from there.
Till the next wave of madness… Vae Victis…
PS- Am I the only one who thinks the current generation of rap music is a whole load of horse nuts?
I mean… not saying it’s bad but that shit is bad.