I really don’t get it.
Everyone’s been in a massive craze lately about these so called “self driving cars” being made by Tesla. Good luck finding me riding in one of those death traps.
At least I’m not the only one smart enough to notice this. Here’s what I mean…
A couple of weeks back the mad scientists and engineers at Tesla released a new video showing off their new “Autopilot 2.0” software.
How did they show it off, you ask?
By having one of those four wheeled death traps drive itself around the clean, well maintained streets of LA.
On a low traffic day.
In good weather to boot..
Unfortunately the so called demo didn’t go so well with the car’s prospects.
In fact, it drove some of them to further doubt the self driving monstrosity’s reliability.
Because everyone knows real life driving conditions are never as good as shown in the demo. Not all roads are so cleanly labelled. The weather is never as good as what was shown. And most roads have potholes big enough to fit an extra large coffin.
The disconnect between the ad, and the market was as a result of a common copywriting and marketing blunder…
Failing to actually prove your claims in real world circumstances.
The most cynical of prospects will quickly see through any claims and demonstrations which can’t be reproduced in real life.
Your prospects want to know you understand their circumstances.
They want to know your product will help them too.
You have to somehow prove your product works for people like them. People in their circumstances.
And if you want to make sure your product’s claims don’t come up as being to “unrealistic” to your prospects. Making sure it strikes the right chords with them… then hit me up over at:
Till the next wave of madness…