Trying to sell, is like trying to seduce a woman.
I shit you not.
Hear me out, okay.
Just now I was watching this old anime series called Zone of the Enders: Dolores. And the main character was trying to hit on this woman in a bar…while drunk.
The whole time, she was quiet while he droned on and on about his “crazy manly adventures”.
Telling her about how he had to sacrifice himself to save his buddies in some battle and…well, to be honest I wasn’t paying attention. I was too busy looking at the woman roll her eyes and facepalm herself.
After a few minutes of this verbal torture, she excused herself and left the bar.
And his reaction?
He was left in a state of shock, yelling out, ” But this is where the story climaxes “. But frankly, she couldn’t give two shits about what he had to say.
You’d expect a woman to be impressed by his tales of heroism and bravery but he was so self centered and narcisistic she got turned off big time.
And the funny thing is, I see happening all the damn time with big businesses advertising themselves.
I see two minute long commercials bragging about the business’s “victories and history”, but never relating it to the customer. They didn’t give the customer a reason to care about it.
These ads where murdering the sale before it even started…
The ad was basically stroking the company’s ego.
It’s no different to the business bending down so far down South to kiss it’s own ass.
Your customers are a selfish bunch.
They don’t give two shits about you.
They’re not going to care about your business unless they stand to gain something from it.
That’s just the way it is. Those are the cards we where delt as markers.
Anyways, if you want to talk about your business in a way which connects to your customers. In a way they actually give a damn about. Then hop over here:
And let’s seduce your customers together.