I love you
She said to me.
What the fuck? Where did that come from? I’m outta here
Was what immedietly went through my mind…
Here’s the story. Plus a big copywriting mistake you must AVOID like the plague if you don’t want your copy to suck donkey balls. You see:
I’d only known this girl for less than a month. We’d only met once– in the 5 minute conversation where she gave me her number. She contacted me for the first time a couple of weeks later out of the blue and confessed her undying love for me in a text message. (Not making this up disclaimer)
Crazy girl barely knew me and she was already saying she loved me?
That screamed only one word.
I immediately ( though politely ) cut contact with her . I’ve had enough crazy women in my life and I wasn’t going to add any more.
You see, the mistake she made was that she tried selling me on her so called “undying love” when I was too cold to the offer. She failed to warm me up to the offer beforehand and ended falling flat on her face. Seriously, you can’t just tell someone you love them after a five minute conversation.
That’s just way too fast. And waaaaaaay too creepy.
And so it is with your prospects.
There’s a concept we call market awareness. I’ll boil it down to it’s most basic form…
Basically speaking it’s where your prospects are on the “I know who you are and I know what my problem is scale “. Depending on where they stand you can come on hard to them with a straight offer, or you’d have to be a bit more indirect and in some cases you’d have to warm them up to your offer first.
I’ll explain the “most aware” prospects in another post but for now just know this:
Master market awareness and you can craft a pitch that doesn’t look like an overtly forward declaration of love from the ugly axe crazy bastard you bumped into five minutes ago while ordering your coffee.
And if you want me to craft a pitch that has the ideal matchup of forwardness and market awareness without making you like a psycho, then hit me up over at the following page:
Or fire me an email over at:
[email protected] dot com
And I’ll get back to you as soon as I can.
Till the next wave of madness…Vae Victis.
PS- If you’re a guy and you’re reading this… then head my words:
Don’t stick your dick in crazy
Not trying to be insensitive here but there are some crazy women out there. Women who will do anything to trap you in a relationship. It almost happened to me, I don’t want to see it happening to you.
PPS- And if you’re woman, stay classy. If you’re reading my stuff that obviously means you’re a cut above the rest and you’ve earned my respect( whatever that’s worth on the black market ).
Here’s a secret about men.
We really do like our women classy.
And we don’t like them crazy.
Okay, that’s enough relationship advice. I’m not a dating coach ( well, maybe not yet ). I make people money through copy. I don’t get couples hitched.
PPPS- And a big happy birthday to my good friend and partner in crime, Adam Tilsley. Keep kicking ass brother 😉
Anyways, enjoy your weekend.