I’ll admit I’m as picky when I’m buying bread as I am when I’m choosing my women.
I usually spend at least 2 minutes groping each loaf to make sure it has the perfect blend of firmness, aroma and feel. In fact, I firmly believe that a loaf of bread must be as soft and firm as a woman’s breast. NO EXCEPTIONS TO THIS RULE. It must smell as if the baker pulled it out of the oven less than an hour ago otherwise I’ll pass it up the same way I’d pass up a one legged man while picking my all-star team for the ass kicking contest.
Because of my… ahem… stringent requirements I’ve only been buying the same brand of bread for the past 4 years.
So imagine the look of terror on my face when I got the the convenience store last night to but a loaf only to find out my favourite brand was out of stock.
Three words. I was pissed.
Well, I was hungry so I tried picking the other brands yet each of their loaves felt like I was holding a solid brick.
Why am I telling you all this?
To remind you that you’re doing a disservice to your prospects and customers by not pitching to them about your service. Or by not marketing yourself to them and letting them know you have a solution to their problem.
Think about this.
Somewhere out there right now your ideal customer is probably about to give your competitors money for their inferior product.
You’re certainly not doing him any favours by not pitching in your emails and reminding him your product is better for him.
So, do your prospects a favour and send them an email which’ll let them know you’re there to help.
And if you want me to craft that email, then hit me up over at:
And fill in your details at the bottom of the form. I’ll get back to you and we can have a quick chat to get me up to speed on your business and customers.
Wanna email me instead?
Just send me email with your details to:
Jay @ jaymakoni.com ( remove the spaces before and after the “@” ).
Till the next wave of madness…