Ever found yourself wondering exactly what the hell your email should be promoting?
Should you go with promoting the product?
Should you support the big hook?
Should you sell your soul to a demonic firebreathing snowman for better coital performance?
Choices choices choices!
Well, last night as I was brushing my teeth I started thinking about most of the promotional emails I’ve written… and came across an interesting find:
First off, toothpaste tastes like shit. Second and more importantly:
I treat most of my emails the exact same way the superhero movie “deadpool” treated the film’s promotional trailers.
Well in the case of deadpool ( can’t recall whether it was the first or second one ), they released trailer…
For the movie’s trailer.
They somehow got us all hyped up for a frigging trailer, by showing us another trailer.
And it’s that same, exact method they used… which I was “accidentally” using in my emails.
Because the way I see it… the actual sales letter where the emails lead the traffic to is essentially a trailer for the product.
Therefore the email is a trailer for the salesletter.
In particular… the sales letter lead ( the first page or two ).
Why just the lead?
And not the product?
Well, I came to find that if I focused on writing a trailer for the lead, it creates a strong sense of flow from the email to the main pitch…
All while maintaining the core value proposition.
It sounds weird when I say it.
If the lead is focused on the offer… the email will also focus on the offer.
If the lead is more problem solution based… so will the email.
If the lead is more story based… the email will hook em into the story.
Now I don’t do this all the time…
But more often than not I do find myself doing this here and there.
I have no clue what you’ll do with this information, nor am I sure if it will cure your erectile disfunction… or your broken foot ( whichever came first ).
But either way, do as you may with it.
There’s not spoon.
Till the next wave of madness…