Ever heard of the “Demon” car? dum dum duuuum!*
An alleged four wheeled beast so untammable, so brutal, it takes only a true MASOCHIST of a mechanic to put it on a leash?
Well, guesss what, think I’ve found it!
Here’s the scoop…
Came across an article on ye olde social network about a woman who was selling her almost new Mini. For less than the price of a Starbucks coffee.
Yes, you read that right, selling her car for less than a coffee
From the day she bought it the car has brought her constant grief. It’s died on her so many times, damn thing’s practically a zombie at this point.
Oh, She’s fed up with it. She wants that abomination out of her hands right now.
So, what does she do?
Easy…she turns to eBay, and puts the car up for sale at a ridiculously low price. Along with a list of EVERYTHING that’s died on it and every repair job it’s had.
She left no stone unturned as she described the horror she went through. Each breakdown and repair. Each tiny, gritty detail.
Each bloody tear shed.
I think in head, she felt it’s only fair to tell the buyer what’s wrong with the car, right? Afterall, how else was she going to explain an almost new mini going for just $2?
But that’s only the beginning. When people saw the alleged “Satanic car” for sale, with all it’s engine faults…
An epic bidding war started!
In fact, right now the current bid is over $8500 USD ( Her original price was about 2 bucks ). And people are still bidding for it right now!
You see the copywriting secret there?
That woman used the power of “damaging admission copy” by accident.
It takes a different kind of honesty to admit faults in your product. The kind of honestly that builds unbelievable levels of trust in your customers.
Trust, that makes your customers even moar eager to buy because to them, there’s no way someone that honest could rip them off.
PS- Are you having trouble finding a way to use your product’s faults to boost it’s sales? Let’s team up and find a way to make that skeleton in your closet dance! Contact me here…
PPS- Yes, she really did call it a “Satanic car”. What, did you seriously think I made that shit up? Not even I’m that creative…and I write comic books…
PPPS- Well, to be clear here, it was a friend of mine who share the post.