I got busted by the cops a few days back.
No, it’s not for what you think. I’m neither a pimp nor a drug dealer.
Apparently the lying bastards claimed “I drove past a stop sign”… as if I’m that stupid on the road. I swear if I had a dollar for everytime I was stopped by the cops here I wouldn’t even be working.
Anyways, it took 15 minutes before they let me off the hook with a warning. Yes, I may have begged for forgiveness like a puppy that just shat on it’s master’s bed but that clearly didn’t work…
At least we can learn from my mini encounter with the so called “law”.
You see, even in copywriting there is a special “stop sign” we obey. In fact, there are several of them.
The most important one comes right after writing the final draft of any piece of copy, and doing the final edits. It’s best to put the piece of copy away for a while and do something else to get it out of your head.
I doesn’t matter what it is you do. You could read a book, watch a poster, set fire to a random abandoned orphanage… anything as long as you’re not thinking about that copy.
When you do come back to it a few days later you can look at it as the piece of copy it is. Not the so called “masterpiece” you think you just wrote.
Makes editing the copy easier than hitting water after falling out of a boat in the middle of the sea.
You’ll much harder on it as you edit out mistakes and tighten it harder than an armwrestling champion’s fist.