Two things I want to share today.
First, I’m 25 as of today. The second of October. Yes, it is my birthday and now I’m one year closer to buying a grave at the local cemetery and taking a long ass nap six feet under.
Second, I got into an interesting argument on ye Olde Facebook earlier today which slapped me with some killer marketing and copywriting revelations ( couldn’t find a better word… ).
Morality in Atheism vs morality Theism ( christianity, to be specific ).
Now, I’ve been Atheist since I was 8. I’ve never passed the chance to get my heathen ass into a mini verbal conflict with the occasional believer .
Only problem is, trying to explain my point of view to them was like trying to describe a female orgasm to a man and asking him to imagine it. Yes, it can be done but don’t expect the person listening to you to actually imagine what you’re telling him.
He doesn’t have a proper frame of reference to make any sense of what you’re saying.
Think of it as asking someone whose only ever looked at the world from one rose tinted window to look at it through another rosier tinted window with different view.
Unless they can completely shed their beliefs and stop looking out their window to look out yours, they can’t ever imagine what the world looks like from yours.
And the same applies to explaining Atheism to Believers.
Most of them have never experienced what it feels like not needing a god in their lives. And most of them can’t comprehend what it’s like not having a god looking after them and granting their prayers. And that’s perfectly fine.
Just like how I can’t comprehend how Believers actually need a god to function because I’ve never been able to put myself in their shoes.
Even if I tried to understand, I can’t ( No, I’m not going to try. Don’t even bother trying to convince me. )
However, there is a marketing lesson hidden in my campaign to troll the religious masses.
You see, the main theme I’m trying to bring out here, is looking at the world from someone else’ window.
Taking a moment to look at a problem, situation or need from their eyes.
And taking a moment to look at how they genuinely feel about their pressing issues.
While there are times when you can’t walk in your customer’s shoes… an unbiased understanding of how they feel will take you further than you think.
That kind of balls deep research is what ball gripping copy is made of. It is where empathy and emotional impact are forged by the copywriter for massive damage.
And if you want me to wield my great copywriting hammer, and beat the emotions into your copy over my mighty forge after pulling off some deep ( nearly stalkerish ) research on your market. Then get your ass over to:
And send this 25 year old copywriting heathen a message about your project.
Till the next wave of madness.