Once upon a time one of the retail giants in our neighbour country got off it’s money making ass and expanded it’s operations into my country.
Now, I’d like to put this massive event into perspective for you.
This retail chain, Pick ‘n Pay, was so high class my dad would drive over 500 kilometres to do his shipping in the neighboring country. This shop had standards unheard of here.
So it only makes sense their official opening was a big deal.
My brother took me to the event and the first thing which caught my eye was a man from a competing retail chain with a notebook. Funny thing is, he wasn’t even trying to hide his uniform.
Here’s the real kicker… this retail “spy” just waltzed straight to the liquor department and started writing down the foreign brands of wine and whiskey Pick ‘n Pay brought into the neighborhood.
Most retail chains here where skating on thin ice, and it was about damn time something new came onto the scene.
If history has taught us anything, it’s how to staying competitive with your rivals is to figure out what they’re doing, then doing it better.
Same thing applies when it comes to copy.
If you have competition in your field killing it with their copy. Then take a weekend to print out their copy and ads. Sit down with a glass of wine ( red wine, not white wine ). And rip apart your competitor’s ads to find out what makes them tick.
Then, use your copy espionage results to boost your own copy.
This is basically the same process I use for all copy I write for my clients. And, if you want me to don my copywriter’s spy suite and use my research skills to “extract” your competitor’s marketing power to use in your promotions… without plagiarising their content of course…
Then get your ass over to:
And let’s book a quick skype call to discuss your product and business.
Or, you can just email me at:
…Till the next wave of madness.