And there I was.
Clutched in my manly hands an article in a woman’s magazine, about “42 signs a woman must see to end a date”.
42 sins of courtship that would deny any man the right to get laid if he commited them.
The bullshit was strong in this one…yes…
Okay…okay…let me get back to the start and put this all into context. I don’t want anyone thinking I’ve gone so soft I’m reading “lady mags” to pass the time.
I went to get my hair done and had to wait in line. Reached out and grabbed the first thing I saw and flipped to the best part of the mag…you which one I mean.
And then I saw the list.
Now, the list was bad. Real bad.
In fact, it would be a horrible mistake for any guy to follow it.
In all my experiences, commiting at least half of those so called “sins” would keep the date going and in most cases…GET A GUY LAID.
And as you can guess…that article was written by a woman. ( nothing against women here, just pointing out the facts )
Lists like this are exactly why asking people what they want is a bad mistake.
Ask her what her perfect date is and she’ll riff off this list.
This list was basically a woman telling other women what she wants. Well…what she thinks she wants. But emotionally, on an almost primal level she wants the stuff on that list to happen to her.
But I gotta thank this author. She reminded me of an important lesson…
The same applies when it comes to copy and market research.
People don’t really know what they want to buy.Heck, listening to what your customers say, instead of watching what they do is a bad idea.
Just like how women say they want a “charming adorable man”, they’ll go the “dangerous badboy”.
Ask your customer’s what their dream product is, and they probably won’t buy it. They think they want it, but they don’t FEEL the need to buy it.
And without that need to buy, there ain’t any sales baby.
PS- Still riffing on the topic of getting my hair done, I had put it aside for a few months and my hair was denser and more tangled than an old carpet.
Getting it done was the most painful thing I’ve done all year.
The same applies in business…and life in general.
Some problems may seem small, and they’ll fizzle out in time usually.
But sometimes you just gotta get it done before it jumps out and bites you in the ass.