It’s a well known fact advertising is “salesmanship in print”.
Well…at least GOOD advertising.
But exactly what does that mean?
It’s been repeated hundreds, if not thousands of times by the greats themselves. It’s one of the first lessons I learned when I got started on the road to being a copywriter. I never questioned it…why would I?
It made sense at the time…
But now, after scrutinising that little phrase, it’s become even clearer what it means.
Think of it like this:
Think of a salesman. Charismatic and friendly, and who knows how to peddle the living crap out of whatever he’s selling. Now imagine he’s found an ultra effective way to sell YOUR widget with shocking efficiency( obviously not 100%, he’s good, not God ).
Good…good…let the image flow through you…
Now…Try to imagine this guy on a hundred cups of the strongest Mexican brewed coffee selling your widget to over 9000 people…at the same time. Imagine him tirelessly pitching your widget with sniper rifle efficiency each and every time.
See the power this dude has?
Almost like a superhuman Santa Clause of sales eh?
Now, let’s kick things up a notch, shall we? Imagine this guy pitching your widget to your HOTTEST prospects. With the enthusiasm of a nerd in a Star Trek convention…
EVERY SINGLE DAY ( or on your own schedule ), instead of “once a year” the way Santa does it.
And imagine, for some reason, you prospects absolutely LOVE hearing from him. In fact, they look forward to hearing from him each day…and if they don’t hear from him, their jimmies gonna get rustled.
See the power?
What I just made you imagine, is the power of email marketing. Day in, day out, your “coffee enhanced email salesman” is out there selling your widget.
And the moar times he shows up, the moar he “nudges” your prospects to make the purchase.
Oh, and If you want to leverage the powah of this hyperactive caffeinated salesman in your email marketing, then hit me up over at:
And let’s give your email marketing an caffeine overdose.
Till the next wave of madness.