Clumsy James strikes again…
Was prepping my morning cup of tea when I somehow knocked it over with my hand ( I hit the spoon when I was turning around )… spilling all my effort on the floor ( and nearly cracking my favorite teacup! ).
Was I pissed?
Yes, I was. I was ready to rip out the kitchen sink from the wall and toss it out the window.
You don’t put five minutes of work into something to see it crash like that without feeling the least disappointed.
But you know what, there’s a little marketing lesson hidden in my epic fuck up.
Why do I say this? Because instead of moping about my spilled tea, I just cleaned my mess up, and poured myself another cup. Easy as 1.2.3.
You see, writing an email campaign is just like making a cup of tea. Not all of your emails are gonna rock the boat.
Some of your emails are not gonna perform as well as the others and they’re gonna be no different from spilled tea to most of your subscribers.
But that’s okay.
Because you have a second chance with your next email.
It’s as simple as wiping the floor, cleaning the cup and pouring yourself another cup of tea. You can forget about the one that spilled, and put your all into the one you’re making NOW.
And if you keep sending regular emails, you’re gonna strike a nerve with that one buyer whose been waiting for a reason to buy from you.
- Maybe it’s email.
- Maybe it’s the repeat exposure to the sales pitch.
- Maybe it’s the timing?
You’ll never know. So just keep being consistent with your emails and watch the sales grow.
And for face slappingly powerful written emails with the punch of a piping hot cuppa tea in an arctic blizzard, hit me up here:
And let’s discus how we can warm your cold audience with some warm email “tea”.