Actually came across one of these guys…
Happened to me a few years back.
I was getting my weekend groceries when this kid in a uniform just walked up to me and tried peddling this “miracle engine cleaner” to me. To be honest I wanted to believe the kid. I really did. Yet the wannabe peddler was so thick regarding how it worked that I bet he couldn’t push a cure for cancer to a dying cancer victim even if he had a gun to his head…
All he could tell me was, ” You put it in your fuel tank then it reduces your fuel usage”.
I shit you not.
He really said that.
Look, anyone with half a brain isn’t going to believe everything they’re told no matter how good it sounds. This boy’s claim tripped so many bullshit detectors in my head I politely asked him to take his “engine snake oil” and get out of my face. When I’m buying something that alters how my car works I’m going to need all the details.
all of them
And it’s the same thing with your prospects.
Nothing invites trust more than at showing you at least know what you’re talking about. If you can’t even explain how your miracle product works how do you expect your prospects to believe that your product actually works?
Know your product, and know it well.
You’ll save yourself a lot of trouble.
That being said it is because of this required expertise that I always make sure to study my client’s products and services before I write a single word of copy. Want me to research your product inside and out so I can craft the perfect pitch for it?
Then fill your details in over at:
And I’ll get back to you.
Or you can just fire me an email over at:
[email protected] dot com
…till the next wave of madness…Vae Victis!