The book of Jay

How to make bank by saying no to your customers

posted on 06 May 2016

Sometimes, you just have to say no. I'll explain why in a moment... What I'm about to tell you, is a mistake so deadly it'll earn you the eternal scorn of your customers. NOT your potential buyers, …

Continue Reading about How to make bank by saying no to your customers →

How to dodge the business idiot ball

posted on 02 May 2016

Y'know, just now something happened to me that “opened my eyes”... You'd think after all these years with all the fancy gadgets we got, we humans would still know better than to ignore our intuition. …

Continue Reading about How to dodge the business idiot ball →

A case against copywriting necrophillia

posted on 15 February 2016

Just read the weirdest thing on the news t'day ( yes, I read it too ). Here goes. Look like a homeless fella broke into a morgue and had sex with a corpse. No, there where no pics and they spared us …

Continue Reading about A case against copywriting necrophillia →

What never to do when you’re selling a flying bison

posted on 08 January 2016

I'm a huge fan of the Avatar animated series and the second season, Legend of Korra is chock full of killer marketing tips. One of my favourite scenes is when Tenzin, the world's only Airbending …

Continue Reading about What never to do when you’re selling a flying bison →

Additional menu