Email Funnel Strategist : Artist : Shitweasel
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This one's gonna be a bit more political than most. In fact it’s probably gonna piss off 50% of you…. Give or take 50%. But enough foreplay. On to the good part: It seems I can’t go online without …
Continue Reading about Smearing lipstick on a pig won’t save bad copy →
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Empathy is power in copy. Well, at least that’s what I’ve been taught from day 1. And it’s true too. In fact... One of the most important lessons I learnt when I got started in copy, was the power …
Continue Reading about The little known dark side of empathy in copy →
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I hate weddings. Seriously. I can’t stand the damn things. Too many people… too much noise… so much formality… but dammit at least the food is nice ( and the girls too ). Personally I have a very …
Continue Reading about Overpriced tailor exploits sales pricing loophole →
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Earlier today I came across an ad for Budweiser: Prohibition Brew. If you don't know what that is... Prohibition Brew is a special “low alcohol” beer which has such little alcohol in it... you might …
Continue Reading about The Budweiser breweries school of “shame free” salesmanship →
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Good news. I'm back. Thing is, two weeks ago my computer started acting up and would crash each time I connected to the internet. So I had to write my posts on my computer then send them to you on …
Continue Reading about You can’t manifest your products into their hands →
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Back in 2008 Zimbabwe went through it's infamous economic meltdown. Let me describe it for you, in vivid terms. Running water became a luxury. We had 4 hour blackouts everyday... if we were lucky. …
Continue Reading about Fitting round strategies into square markets →