There are plenty of marketers suffering from sales “blue balls” out there.
You see, this whole marketing thing is like hitting the dating scene looking to get laid.
You get a prospect, take em out on several dates giving them great value and showing your credibility, all the while trying to get into her pants ( make a sale ) without being pushy about it.
Then, after some wining and dining, and she’s attracted to you enough she’ll let you “slip in” her pants and voila! You made a sale. Though the only major difference here is…
In marketing, you’re actually serenading tens, hundreds or even thousands of prospects at the same time
Now, the problem pops up when the customer decided NOT to buy, after all that wining, dining and persuasion.
How do you handle it?
Do you get all butt hurt about it and start yelling at her like a sexually frustrated teenage virgin with a bad case of blue balls?
Telling her about how “you’ve earned the right to sleep with her” because you’ve blown a huge load of cash and spent shitwads of time selling your services to her? Do you try to point out how she’s obliged to do it because of what YOU put into the the date?
Then, to rub salt in the wound you tell your customer she wasted your time and that she shouldn’t lead you on like that…
Do you keep it cool, accept it’s a numbers game, and accept the fact that not everyone is your ideal customer? Do you thank her for her time, and respectfully let her go on with her day to go after the next, potentially more ideal lead?
It’s your move buddy. I’m not gonna make it for you.
But in the name of common sense, I hope you chose the latter.
Acting all butt hurt towards your customers for refusing to buy from you is no better than treating them like prostitutes
Prostitutes you spent so much money and time to woo into wanting your product, only for them to say no the last minute ( even though they never said agreed to anything in the first place ).
Oh, and what’s the most efficient way to romance your customer?
Emails, baby. Good, fun, regular emails that tickle her fancy till she can’t resist the urge to buy. Let’s brainstorm your next “customer seduction scheme”.
First, get your customer lovin’ ass over to http://jaymakoni.com/write-my-emails and let’s romance some buyers.
PS: NO, don’t go all Bill Cosby on your leads and spike their drinks, then steal their credit card info ( because you “earned it” ), THAT is just plain criminal. Look where he is now!