Turns out I’ve been driving a death trap for the past few days…
Here’s the story.
Apparently the car I was driving had an over inflated tire. In fact, the air pressure in the tire was almost twice what it should’ve been. At any moment would’ve blown out on me with the force of a thousand suns. Would’ve been worse if this happened to me while I was driving.
No way I’d control the car as it spins into a wall, or another car… or some random unlucky pedestrian…
Now, take note of this.
Even thought the tire had waaaay moar air than it should’ve had it still worked as a tire. Even though I shouldn’t have used it. I honestly didn’t know it was overinflated until I had it checked.
The same thing applies to copy.
You can inflate a sales pitch with enough copy to make it ride smoothly to the sale. But it’s also possible to over-inflate the pitch for the sake of having a long pitch.
A good pitch is long enough to deliver all the juicy details your prospect needs before he can buy . Even if it takes 10, 15 or even 30 pages of copy. But at the same time, it has to avoid padding itself with pointless drivel. There’s a fine line between effective long copy and smouldering pile of dog shit.
It must trimmed and edited to make it tighter than a hungry shark’s grip on a juicy lump of steak.
Anyways, for copy which is long enough tease your prospect to the boiling point, making them buy. Without drawing itself longer than it should, then contact me on the link below:
…and let’s get cracking!