My lil sister paid me a visit the other day last Sunday.
Apparently she was experiencing the weird trend where random boys would send her friend requests ye Olde Facebook…
After taking one glance at her profile picture no less.
Now the real dumb part comes when the guys then start trying to message her via the private message inbox. These deluded losers then try to get my sister to give them her phone number or send them pictures of herself and frankly I’m just trying to figure out how blue-balled you’d have to be to actually think if a girl accepts your friend request you’re entitled to her attention.
The truth is:
Somebody accepts your friend request on ye Olde Facebook there is absolutely nothing about you two connecting which obliges the other party to replying your messages let alone reading them.
To think otherwise would be to adopt an entitlement mindset you’d expect from the spoiled brat of the nearest billionaire oil Tycoon.
And so it is when it comes to email.
Listen… what I’m about to say may come off as ridiculously cynical and downright pessimistic.
But nobody on your email list has an obligation to read your emails
In fact, you should basically assume that you are not entitled to any of your subscriber’s time after they opt into your email list.
Thinking otherwise will have you prancing up and down in front of your computer, breathing fire while wondering why none of your email subscribers aren’t buying from you.
Therefore it’s your job to give them a damn good reason to check their inboxes to see if you’ve showed up.
And if you want my help figuring out how best to give your subscribers a compelling reason to tune in to your message everytime you fire an email to their inboxes, then join forces with me. All you gotta do is go enter your details over at:
Or send me an email to:
[email protected] dot com
and we’ll set a time for us to have a quick discovery call via Skype.
…till the next wave of madness… Vae Victis