I swear on my wife’s head Mozart and Beethoven would’ve made great copywriters if salesletters existed in their their times.
For starters they really knew how to work a bunch of instruments to compose hours upon hours of ear orgasm inducing symphonies with almost no effort.
Considering each instrument group is it’s own part. And the most important thing you learn when you’re fist composing orchestral music is how to make the different parts all play nice without sounding like a massive discord.
And sometimes it feels like trying to make a crowd of wolves and sheep sit down together for five minutes without trying to eat each other.
But done right and you’ll have the kind of timeless compositions which made Mozart and Beethoven famous in the first place.
Music to the ears.
The listener isn’t even aware he is listening to a collection of parts unless he is actually trying to break down the music.
And the same thing applies to copy in sales letters.
The copy is composed of it’s own different parts. You have the Headline, the opener, the bullets, the guarantee, the close… the benefits… All different components of the same machine and they all have to do their job and play nice with the rest of the ad for massive damage.
It actually makes perfect sense why many copywriters actually write each of these parts separately then massage them to fit in with everything else without making the stitches too visible.
When all the parts of an an fit in together to make one strong coherent sales message, you have a winner in your hands.
The reader will feel like he’s being taken on a ride and doesn’t even notice the different parts of the sales letter playing their parts. The structure of the copy is completely transparent to him. And all he’s thinking about is how fast he can give you his money.
And if you want to join forces with me to compose your next winning sales letter and make make your customers give you their money… then hit me up over at:
and let’s channel the sales magic Mozart himself could’ve mustered if he had to write a salesletter for his concerts.
Till the next wave of madness.
-Jay “The four eyed bastard” Makoni