A con-padre and I where debating about the dreaded “long copy” topic earlier today.
His main argument was..
…I wonder how much they can take it. I don’t want to overwhelm them.
Now, to his credit he has a perfectly valid point about not wanting to overload them with info.
Information overload is not a “quantity” issue
It’s an issue of how the copy is presented to the buyer. You can put all the food on a plate, but it’s not going to be appetising if everything has been tossed there without a care for how it looks.
Assuming the copy has been neatly arranged to make it easier to take in, your customer is going to take it all in. No matter how much copy you toss at him.
Reason why, is because people will almost never get bored when they’re reading about something which genuinely tickels their fancy.
Sound far fetched to you?
Think about it for a second.
Think about your favourite hobby. Or an activity you can’t get enough of.
I bet you can pick up a magazine just about your hobby and read through it non-stop. You’ve probably gone on a YouTube binge about your hobby in the past.
I should know. As an astronomy and physics nut, I can’t get enough of space documentaries. You can leave me watching a two hour long documentary on black holes and you’re guaranteed I won’t stand up even to take a breather.
And your customers feel the same way
Especially when it comes to their problems.
When you talk about their problems, especially in a way which shows you understand them. You’ll never bore them.
It’s no secret that when you talk to your customers about a solution to their pain. And give them hope. You’ll have their undivided attention. They’ll gobble up your sales pitch whole, with the fervor of a zombie in a brain lab and demand seconds.
And yes, I know there is such a thing as “Too much copy”. But that’s only when you’re no longer giving your customer a reason to buy in your copy. And instead you’re just babbling on for the sake of…well…babbling on.
Remember. Just because you’re talking, or you’ve written something does not mean you’re communicating a message.
Speaking of which, if you want to communicate your sales message with pin point precision, while making sure you have your customer’s attention. Whether it’s a VSL, a sales letter, or in your email marketing strategies…
Then let’s team up to craft your kick ass pitch.
Hop on over to http://jaymakoni.com/work-with-me