Today’s email covers an EXTREMELY important topic. But before we dive in…
I’m probably sloshed as I write this.
Bought a bottle of wine last night and if my writing seems like I’m drunk then I probably am. I can’t hold my liquor for shit but considering how uninhibited I always am that won’t make much of a difference. Oh, and there IS a wine tasting and review at the end of this email so stick around. Now:
Yesterday the garbage men finally showed up to pick up our trash.
Due to Zimbabwe’s shitty economy it’s impossible to predict WHEN they’ll show up. In some cases we’ve gone months without the trash being picked up.
And on a few occasions we’ve had contact the politicians in charge of garbage collection and get them to order a truck through our neighborhood.
It’s that bad.
So the usual mindset is “They’re not coming” so the trash in usually kept where the garbage men can’t pick it up… away from the pickup point and the stray dogs which rummage through the trash and make a mess at night.
And when we do know they’re coming over we put the trash next to the road where they’ll scoop it up and toss in their truck.
Unfortunately for yours falsely I hadn’t considered these guys would be showing up on a weekend.
In fact I wasn’t even expecting them to show up at all yesterday.
So imagine my shock when I saw them drive past my gate and my trash was NOT on the pickup point. The best way to describe what followed… was that I picked up the giant bag of trash and RAN like Usain Bolt chasing the damn truck.
Eventually caught up to them but my poor lungs where on fire.
If you consider my idea of physical exertion is a brisk walk then you’ll know what I mean.
I should have been ready.
But I wasn’t.
Moral of this story?
You legit do NOT know when the time will come when you have “take out the trash”. If you a business right now and you don’t have a “base offer” then you’re flying blind.
What are going to say when someone asks you what your services are?
Stand there and try to bundle up some random offers on the fly? That’ll make you like a disorganised moron… excuse my French.
This is a concept I learned from Dan Kennedy.
Always have a grandfather offer.
Even if you’re a startup you at least have something to offer when someone asks you what can do for them. Show them you have your shit in order. Show them you’re prepared to help them.
Show them you ready to step forward when someone needs your service!
Show them you’re ready for an alien invasion.
Because when shit hits the fan and you have to “take out the trash” and give your customer an offer… you don’t want to be in a situation where standing there mumbling like an idiot.
And if you want to talk to me about how you can structure your offers so your “base offer” is the best possible package for your prospects… and if you want emails to SELL that base offer, then hit me up and lets join forces.
Go enter your details here and see how deep the rabbit hole goes ( Matrix refference for the win! )
Till the next wave of madness… Vae Victis
“On with the show”
PS- For the wine fanatics among you here’s a proffesional snob wine tasting on what I’m drinking:
First, I smell the bottle…done. It’s called Green gables.
Then I pour into the glass and swill it…done
And then, I take a sip and start describing the taste of the wine… here goes:
” This is a golden wine. Tastes sweet…. not like that plonk had last week that tasted like Turpentine.
I taste…. 340 grapes. Picked on a… Friday, between 12:30 pm and 13:45pm.
Yes… a Friday.
- Sips again *
This wine tastes like it was fermented in oak caskets… for 6 years, twelve days, nine hours and twenty seven minutes…. give or take fifty feet.
There were fifteen men on the day the grapes were picked.
Each grape was picked with the left hand… except for those picked by Antonio… that right handed bastard… who hired HIM into the vineyard?
The men were all barefooted. To preserve the flavor…
Wait… where am I going with this?
Once again, if you want to discuss how you can spruce up your offer and how you can avoid the THREE major killers of base offers which not only PREVENT your subscribers from buying… but also stops them from coming back for more then go book your call on the link down below.
And as for me, I’m gonna get hammered.