What I’m about to say is sure to rustle a few jimmies.
Back in highschool I was one of the best artists on campus ( though I know I was the best ). Heck, almost everyone knew it and there wasn’t a doubt about it.
Teacher came to me for private art jobs, such as handmade gift cards and drawings.
But I had competition ( don’t we all ? ). The competition was from my two partners in crime and they did larger projects from the teachers…banners…posters…the works.
I never took any large jobs…just wasn’t my thing.
Now, once a year we had a prize giving ceremony and when the time came to pass the “artist of the year award”, it was NEVER me who got it. I was always one of my comrades.
Was I happy about this?
I was seething mad and green with envy!
After everything I did I still didn’t get that damn award! ( Ah…being young…what an emotional mess I was ).
Now, these guys knew a simple secret I didn’t.
It didn’t matter who was “the bestest” between us.
Heck, it didn’t even matter who was the worsest.
The only thing that mattered…was
WHO PUT HIMSELF OUT THERE AND GOT NOTICED
What I did got no attention or recognition. But my amigos knew they had to create attention grabbing pieces of art that grabbed everyone’s attention and got them talking.
While I got shoved into the sidelines and got quickly forgotten.
See how it works?
It doesn’t matter WHAT you do, and frankly I don’t care either.
If you’re not getting in front of your target market regularly and reminding them you’re still alive, you might as well not be in biznuss bucko.
Your market wants your solution and it’s your job to put yourself out there and beat them on the head to make sure they know who to call.
And make sure you’re using only the most potent copy. Like what I’d write for you over at http://jaymakoni.com/write-my-copy.
Your competitors are waiting in the trenches ready to pounce and eat your lunch if you’re not careful…don’t let that happen.
PSS- Yes, I do draw. And no, I’m not taking commisions from anyone and I never will. I MIGHT draw you for fun but don’t count on it.
I’m serious here.