One of my daily rituals is 15 minutes of lower back physiotherapy stretches to help correct my messed up spine.
Reason I have to do this is because any day I choose to skip it is spent writhing in pain on my bed while whining like a little bitch about how bad it hurts.
While the actual stretches don’t actually soothe the backpain, they serve a much more important role. The stretches actually attack the pain at the source and over time will correct my spine. To make sure I don’t get too distracted by the post stretch soreness I usually rub some painkiller ointment however, there IS a catch to using it.
You see, the ointment is actually damn good at soothing the pain but using it without doing any stretches is no different from just treating the symptom and not the cause. At best it’s a short term solution and once my body gets resistant to the ointment it’s not going to work.
So it’s either I do my daily workouts or I don’t get to use the painkiller.
The same pattern of handling the cause, not the symptom also applies to copy
One mistake some marketers fall into is thinking that a non converting offer simply needs moar traffic to start converting. However applying basic common sense shows that if an ad can’t sell to at least one person out of a hundred, probably not going to work for one person out of a thousand. Or a million.
Paying big bucks to chuck moar traffic at bad copy or a bad offer is no different from trying to treat the symptom instead of going straight for the cause:
Any sales made by the spike in traffic probably aren’t going to break even anyway.
Now that we have that out of the way, shameless pitch time!
If you have copy which isn’t converting then you need to join forces with me to solve the problem at it’s core instead of trying to cover the symptom with a temporary solution. Hit me up over at:
Or just send me an email to:
…Till the next wave of madness.