Just came across an old newspaper clipping I made last year with what could arguably be…
The Worst Ad Ever Ran In A Newspaper
Now, you may be wondering why I’m burning this ad so bad.
Lemme describe the atrocity to ya…
The headline says:
Cosmetically, ZOL is better for you. Everything else creates stress lines
Okay. Sounds good so far. Catches the attention of any woman concerned about her looks.
The graphic on the ad has three women standing together looking at the camera, and smiling. And on the far left, three cosmetics bottles with a big orange ZOL logo on each container.
With what I’ve told you, you’re probably thinking this is a damn good cosmetics ad.
And, for the most part you’re right. However…
There’s only one problem
This is not a cosmetics ad!
This is an ad for Fibre optics internet packages and installation!
Whoever designed and ran this ad has no fucking clue how advertising works!
This monstrosity fails on so many levels. Here are just three of them to get started…
- The headlines does not call out to the target customer. It calls out to a customer in a completely different market.
- The graphic does not vibe with the target customer either. In fact…the graphic vibes with a market which has nothing to do with who their selling to, just like the headline.
- They don’t even explain what the product is, or what the main offer is. It’s all up to the customer to try guessing what’s for sale. If you didn’t know what ZOL was, you’d be forgiven for thinking ZOL was a cosmetics line.
Ads like this are what happens when creative ad agencies stick their heads so far stuck up their own asses they doesn’t realise how low they’ve sunk to stroke their client’s ego… and balls. All as long the clients are paying the ad agencies for “brand exposure”… what a load of bullshit.
This is a massive waste of money.
And a massive waste of time.
If you’re going to run an ad, don’t be like these morons. Do the research first. Sell the damn product and don’t try to be funny. Don’t even try making the customer guess what you’re selling.
Heck, get me to do it for you over at http://jaymakoni.com/write-my-copy and save yourself the embarassment. And the money.
Till the next wave of madness.