Email Funnel Strategist : Artist : Shitweasel
... so you can focus on helping your customers, and doing what you love.
Ever found yourself wondering exactly what the hell your email should be promoting? Should you go with promoting the product? Should you support the big hook? Should you sell your soul to a demonic …
Continue Reading about Deadpool trailer grade email copy voodoo →
This one's gonna be a bit more political than most. In fact it’s probably gonna piss off 50% of you…. Give or take 50%. But enough foreplay. On to the good part: It seems I can’t go online without …
Continue Reading about Smearing lipstick on a pig won’t save bad copy →
Empathy is power in copy. Well, at least that’s what I’ve been taught from day 1. And it’s true too. In fact... One of the most important lessons I learnt when I got started in copy, was the power …
Continue Reading about The little known dark side of empathy in copy →
I hate weddings. Seriously. I can’t stand the damn things. Too many people… too much noise… so much formality… but dammit at least the food is nice ( and the girls too ). Personally I have a very …
Continue Reading about Overpriced tailor exploits sales pricing loophole →
A few days ago I sat down to get started on an ad in a market which... well... looks down on the kind of product I was trying to sell. What I mean is, the people I'm selling to ( men ) are generally …
Continue Reading about The ”Turn list” philosophy behind devastatingly powerful copy →
Getting dumped sucks. Big time. Shit hurts. Unfortunately some poor fuckers just can't take the hint. Next thing you know you have a defenceless girl getting stalked by some moron who can't accept …
