Jay Makoni

30 August 2017 by James Makoni Leave a Comment

The art of selling after the “sale”

Okay, color me shocked.

This morning, while eating breakfast I was watching a video of Stanley Lau painting. That man is real master. Each stroke just blends into the next one and over time you watch the painting just… come to life.

It’s breathtaking I tell ya.

So, during the video a moment came when Stanley opened his web browser to check on an email. When he opened the browser he was actually on a YouChoob channel owned by another established artist.

I was stunned. You’d think someone as good as him never needed to learn anything else because he pretty much has the whole “art thing” fidured out.

But you’d be wrong.

Even the masters are constantly learning.

That’s what makes them “masters”.

In fact, stagnation is actually one of the leading causes of personal failure. I’ve seen people lose their touch as soon as they proclaimed “I don’t need practice”. This pattern has repeated itself for me to know that the moment you stop learning is the moment you die…. figuratively of course… not the whole six feet under thing.

That being said, one of the greatest services you can make to your customers is to make sure once they buy your course from you, they keep studying it.

Nobody ever learns from a course or a book after reading it just once.

In fact, some people never even read the books or go through the courses after they buy them.

Sounds too far fetched?

Well it’s not.

Problem is if your customers don’t use what they buy then they’re not going to ascend up your funnel and buy your higher level products. Or, if you’re running a monthly subscription they’re super likely to deactivate their accounts because they’re not getting anything out of it.

This is why you must keep selling your products even after the prospect has already bought from you. Send them emails to remind them to consume the damn course. Send them emails to remind them they made the right choice.

Send them emails to make sure they get results from their investment… so they’ll be motivated to come back as return customers, fully convinced YOUR way of doing things kicks ass.

Okay, that’s enough for today. If you want to recieve free content like this every day straight to your inbox, then just enter your email address below to subscribe to my email newsletter

Let’s do this!

…Till the next wave of madness… Vae Victis

Jay Mickey Makoni

” 10 000 hours of pain! “

10 August 2017 by James Makoni Leave a Comment

You can’t manifest your products into their hands

Good news.

I’m back.

Thing is, two weeks ago my computer started acting up and would crash each time I connected to the internet. So I had to write my posts on my computer then send them to you on my phone.

The extra steps kinda made the whole process too tedius.

Meh, It’s all fixed now.

Moving on, last night I came across the grand daddy of retarded marketing articles on Ye Olde Facebook. And no it wasn’t talking about the merits of Communism ( THAT is a different level of schoopid )

Instead the article was shared in a dedicated group of authors on the social network.

And the topic of the article?

It was telling authors to stop self promoting because “it didn’t work”. And that real authors didn’t self promote.

Wow.

Talk about career suicide.

First thing I did when I found this bullshit was to send the link to my good friend Jeff. He’s older than me and usually functions as my voice of reason… for the most part.

And he agreed with me these guys where fooling themselves.

The problem with these authors is that they want to spend so much time working on their books. And NO time at all selling them.

Yet they somehow hope to be as rich as that lady who wrote Harry Potter. Or as rich as that cruel fat guy who writes Game of Thrones.

This swarm of authors is essentially sitting on it’s collective ass… and squinting their eyes and trying to “hope” their books into their customer’s hands.

What a sad sight.

The honest truth is… and this was told to me by Jeff… is that writing a novel 10% writing. 90% selling.

And I couldn’t agree more.

In fact, the Grand Pubah of email marketing Matt Furey once said:

“Writers write, authors sell”.

To give a distinction between those who write for fun… and those who treat writing like a business.

And so it is with your products.

Doesn’t matter how much time, blood sweat and tears you put into making your products… you can’t just sit there and “manifest” that shit into your customer’s hands.

Not gonna work.

“Build it and they’ll come” is the worst piece of advice of all time. And following it will sink your shit faster than hitting an iceberg.

However, if you want to make sure your prospects know about your products and services.

If you want to keep reminding them you’re there.

And if you want to make sure YOU are the first thing that comes to mind when they FINALLY decide to buy… then you MUST be sending them emails. As often as possible. Daily prefferably.

And if you want my help doing just that, then follow the link below to go book a mini consultation call with me.

https://jaymakoni.com/work-with-me

And I’ll get back to you.

…Till the next wave of madness… Vae victis

Jay Makoni

“On with the show”

09 August 2017 by James Makoni Leave a Comment

Fitting round strategies into square markets

Back in 2008 Zimbabwe went through it’s infamous economic meltdown.

Let me describe it for you, in vivid terms.

Running water became a luxury.

We had 4 hour blackouts everyday… if we were lucky. The average was 6.

The price of a loaf of bread was always double what it was the previous day thanks to hyperinflation.

And all the rumors of us carrying a brick of bank notes to buy basic commodities are not only true. They’re understatements.

So, back then when electricity was being a real pain… mom and dad bought a generator.

I’ll be the first to say that when a 15 year old knows how to connect and turn a generator on all by himself… It’s a sign of how much he’s adapted to having no power. Lucky for me though…

That job was reserved for mom.

She knew how to separate the “government” electricity from the “generator” electricity, so we didn’t end up burning our appliances in a puff of smoke by overloading them.

Over time I picked up how the mom wired all the shit up and I could do it myself.

But that was in my hometown of Chegutu.

When I moved back to Harare to stay with my big brothers, the way they wired up their generator was different.

In fact, every household I went to had a different way of powering their stuff with their generators. I had to learn this the hard way because I nearly turned off the wrong circuit breaker and burnt all the electrical stuff in the house.

My uncle stopped me right before disaster struck and then he showed me how we did it in Harare.

This was an interesting lesson for me.

What I came to figure out, is that even though some things work the same on the surface, the details are usually different enough to warrant treating them as completely different entities.

Just like how a sales message is presented.

Just like how a funnel will work in one market yet it will totally bomb in another, which is something I learned from Everte Farnell on Ye Olde Facebook this mroing.

The basic buyer psychology will NEVER change.

At the end of the day we are all hairless apes. And if that statement offends you then send an email to [email protected] dot com and attach a high resolution image detailing exactly where on your feels I offended you.

So I’ll know to meant it next time.

I don’t have room for people without a sense of humor.

Moving on though, buyer psychology does NOT change… but the minor details are different for each market.

What worked for one market will probably bomb big time for another.

That’s why I’m so anal about research.

Can’t guess this shit.

But, If you want me to do some sleuthing for your market and research what makes them buy… then jump on a quick strategy session with me.

Go fill your details here and we can book a slot for a skype call. I may or may not wear a cowbow hat during the call depending on the day.

https://jaymakoni.com/work-with-me

…Till the next wave of madness…. Vae Victis

Jay

“On with the show”

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